Business

96: The Million-Dollar, One-Person Business with Elaine Pofeldt

96: The Million-Dollar, One-Person Business with Elaine Pofeldt

I have always been curious about solopreneurs who choose to stay small, like me. Seven years into running my own business, I still deliberately choose not to scale in a way that requires hiring any full-time employees or by too much added infrastructure, to support two of my biggest business values of freedom and agility.

But that doesn't mean that I exclude higher earnings as a necessary byproduct. My business mantras: optimize for revenue and joy, look for ways to earn twice as much in half the time (with ease and with even greater impact), and let it be easy, let it be fun.

So I was delighted to stumble upon Elaine Pofeldt, who is similarly obsessed with researching non-employer businesses with 7-figure earnings. In this week's conversation we dive into what she discovered while writing The Million-Dollar, One-Person BusinessRelated note: I've captured my best strategies for nearly quadrupling my income while working half the time (with no full-time employees) in my Delegation Ninja course.

93: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference with Kathleen Kelly Janus

93: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference with Kathleen Kelly Janus

You all know how I love serendipity—well, this week's guest, Stanford professor and philanthropist Kathleen Kelly Janus, and I met in one of my favorite ways! Sitting next to each other on an airplane. Kathleen was traveling to New York City to meet with publishers to try to get a book deal, Pivot was about to come out, and I had known her agent Lisa DiMona for many years (she represented Seth Godin at the time I met him). 

I'm thrilled to share that in the two years since we met, Kathleen's book, Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference, has launched! In this episode we dive into what makes fundraising for non-profits different from for-profit businesses, why so many hit revenue plateaus, why success is based far more on measurable inputs and small experiments than having a "genius" founder, and how to get involved with causes you care about if you find the vast array of volunteering and donating opportunities a bit intimidating. 

88: Artist Seth Price on Finding Freedom in Bad Ideas, Balancing Commerce and Creation in Business

88: Artist Seth Price on Finding Freedom in Bad Ideas, Balancing Commerce and Creation in Business
“Ultimate freedom would mean having just enough money not to have to think about money, and not to have to work all the time.”
—Artist Seth Price, F*ck Seth Price

*Language warning for this week's episode if you have kiddos around! Per the book title above :)*

I am so excited about this week's guest that I was at peak awkwardness during the interview, so please forgive a few choppy edits here and there! I normally don't edit "in line" for the Pivot pod to keep things as natural (and perfectly imperfect!) as possible, but in this case I cleaned up the recording for clarity and concision so that you could get the very best of Seth Price's brilliant mind and philosophy as a renowned multi-disciplinary visual artist. 

Seth's novel, F*ck Seth Price, is one of my most gifted and recommended for fellow creatives. His commentary on the relationship between art, freedom and commerce is sharp, truthful and deeply thought-provoking. As my dad wrote in his Amazon review, "This is the finest, funniest, most incisive book dealing with art and culture that I have read in the past forty years . . . a sort of 'Book of Common Prayer' for all artists entering New York City. Don’t get off the bus, plane, train without it." 

With that, I turn the tables over to our interview for you to get a unique peek into Seth Price's approach to experimenting, persona-dropping, art-making, freedom pursuing, and building on "bad" ideas!

86: Grab Bag! Upcoming NYC Workshop, BookRx on Interviewing Tips, and the Upside of Awkwardness

86: Grab Bag! Upcoming NYC Workshop, BookRx on Interviewing Tips, and the Upside of Awkwardness

If you're based in NYC or know someone who is, come to my workshop for reluctant writers on Saturday, February 24! Register at http://caveat.nyc/events and use promo code WRITENOW for $5 off. 

Introducing BookRx! Submit Your Question for the Pivot Podcast

I read anywhere from 5-10 books a month, and probably to a fault, I'm the friend that is always throwing out book recs or "cures" for issues that friends are experiencing. In this week's Grab Bag episode I pilot a brand new feature that I've had in mind for a while, called BookRx. It's a listener-submission format where I suggest non-fiction book "prescriptions" for what ails you or what you're most curious about—and riff on the benefits of awkwardness.

Have a question in need of a BookRx? Email me (Jenny@PivotMethod.com) with a short question or send me a voice memo from your phone—just let me know if you prefer to be anonymous or not :)

82: Hunch: How to Translate Intuition into Business Ideas with Bernadette Jiwa

82: Hunch: How to Translate Intuition into Business Ideas with Bernadette Jiwa

"Anxiety over being more innovative leads entrepreneurs to create solutions instead of problems. But what if you could use your intuition to identify an existing problem that’s begging for a solution?”

—Bernadette Jiwa, Hunch: Turn Your Everyday Insights Into The Next Big Thing

When Bernadette Jiwa’s little book that packs a big punch, Hunch, arrived in the mail, I immediately thought, “I wish I wrote that book!” But I’m thrilled that she did, because Bernadette’s beautiful heart shines through every page as she describes tools and stories to help you transform everyday insights into big ideas that make an impact.

In this episode you’ll learn how to tap into your innate curiosity to uncover better business ideas, why distraction and external inputs are the enemies of insight, and a deeper look at the formula for uncovering your best hunches: a combination of insight (patterns and practices) and foresight (potential and predictions). 

81: Create, Serve, Receive, Be Prosperous: Soulful Business with Jeffrey Shaw

81: Create, Serve, Receive, Be Prosperous: Soulful Business with Jeffrey Shaw

I had such a blast talking with Jeffrey Shaw for this week’s episode. He has been running his own photography and coaching business for over 33 years, including a podcast called Creative Warriors to help heart-centered entrepreneurs create, serve and be prosperous. We talk about how Jeffrey went from overlooked to overbooked, how to find, connect and speak to your ideal customers, and the energetics of business—how to tune-in to your intuition to guide strategy and next steps. 

In Jeffrey’s own words, we are entering “The new renaissance—a time when artists, coaches, designers, authors, speakers and other purpose-driven entrepreneurs will run profitable businesses, be highly respected for their talents and free to express their work across a variety of mediums.” I hope you enjoy this episode as much as I did :) 

79: Set Your 2018 Pivot Strategy with Jenny Blake

79: Set Your 2018 Pivot Strategy with Jenny Blake

To help you kick-off the new year in style and soul-aligned next steps, I’m back with my annual Set Your Pivot Strategy episode—new and improved with the best resources and reflection questions I’ve got. 

I encourage you to get out a pen and paper for this one—yes, analog-style—and pause frequently to journal for as long as you’d like on each prompt. Go big! Go for quantity, not quality, and don’t censor yourself or worry yet about whether or not what you’re envisioning is possible—the time for that will come later. 

When you think you’re done writing, keep going! That just means you’ve gotten your most obvious ideas down. Pushing through the pauses is where you create breakthroughs, and every time you sit with a question you’ve never heard before, you are creating new neural pathways in the brain. 

77: 21+ Travel Tips, Tools and Apps — with Jenny Blake

77: 21+ Travel Tips, Tools and Apps — with Jenny Blake

As you board planes, trains and automobiles to head home (or adventuring) over the holidays, I'm sharing 21+ of my best travel tips, apps and tools—everything from preparing to booking to packing, to travel day and routines on the road. 

Keynote speaking is one of my favorite ways to earn a living, and this year I took about 30 trips, or one every other week. In today’s episode I share the strategies, routines, apps, and products that keep me relatively healthy, happy and sane while traveling, and that help me recharge when my batteries are running low but I’m away from home.

76: On Plan Z, Creative Finish Lines and the Graceful No—with Alexandra Franzen

76: On Plan Z, Creative Finish Lines and the Graceful No—with Alexandra Franzen

"Please remember that every person you love and admire—every author, every artist, every business owner, every luminary who seems to 'have it all together'—just remember that their story is filled with hundreds of awkward firsts, too."
—Alexandra Franzen

It was love at first read when I encountered Alexandra Franzen online, and it has been ever since. She's a delightful, talented, prolific writer and thinker who seems to always write just what I need to hear. I love how Alex has pivoted her business over the years, and she's someone I love looking toward for inspiration and insight.

In this episode we talk about opening a brunch restaurant with her boyfriend, why she finds it helpful to dive into details on her Plan Z, how she makes time for art (so she doesn't feel "squished and sad"), her best tips for getting clients over their creative finish lines, why she quit twitter, how she says a graceful no, and so much more. I hope you enjoy this conversation as much as I did! 

75: Become a Trend Curator + Non-Obvious Trends for 2018 with Rohit Bhargava

75: Become a Trend Curator + Non-Obvious Trends for 2018 with Rohit Bhargava

"The secret to predicting the future is to get better at understanding the present."
—Rohit Bhargava, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future

I've always been fascinated by futurists and trend spotters (turns out the latter is a myth). How do they see trends coming before the rest of us? What are they doing to sift through the noise to extrapolate a clear signal of where things are heading? Turns out, true to the Pivot Method, that the key to predicting the future lies right under our feet: we just need to get better at understanding how to spot ideas, capture them effectively, and sift through them.

Enter this week's guest, trend curator (What's that, you ask? You'll find out!) Rohit Bhargava. I'm super excited to help us all get a jump on the new year with a conversation about how we can all become better trend curators and apply Rohit's Haystack Method: gather idea hay first, then sit down to find the needles or key themes. We also had fun diving into 7 of his 15 trends for 2018 more closely; our combined list includes: lightspeed learning, approachable luxury, human mode, touchworthy, truthing, enlightened consumption, and manufactured outrage.

70: Build a Referral Engine with John Jantsch

70: Build a Referral Engine with John Jantsch

"It's not enough to have a good solution. Buzzed-about businesses have a good solution draped in a total experience that excites, delights and surprises the customer." —John Jantsch

There a few classic books—and business concepts—that I declare must-reads for every solopreneur and side-hustler I work with, and The Referral Engine is one of them. Especially if you're someone who bristles at so much of the online marketing tactics out there like I do, referrals are one of the best ways to get new clients. There is already a foundation of trust established with the incoming client, and it means that you exceeded expectations enough for the referring client to authentically spread the word about your services. In this week's show, business master-thinker John Jantsch and I dive into exactly how to create delightful experiences and systems that will make referrals a key part of your business, not just a happy accident.  

66: Create Multiple Streams of Income with Dorie Clark

66: Create Multiple Streams of Income with Dorie Clark

Self-employed for eleven years, Dorie interviewed over 50 entrepreneurs, several who earn multiple six figures each month, to understand what specific tactics it takes to sustain a successful business. In her new book and on this episode, Dorie shares this gold mine of sage advice with us. We talk about how to build the courage and savvy to monetize your expertise and create multiple streams of income so that no matter what happens—the market shifts or you lose your biggest client—you can and will bounce back, and create your ideal lifestyle business in the process.  

63: Artist as CEO — with Jenny Blake, Michel Karsouny & Kerri Lowe

63: Artist as CEO — with Jenny Blake, Michel Karsouny & Kerri Lowe

This is a special episode on Artist as CEO, featuring my guy, Michel Karsouny. My longtime blog friend Kerri Lowe, who helps produce a narrative podcast called ArtistCEO, came over to our studio apartment to facilitate a free-flowing conversation about all things art and business. Michel and I met over a year ago walking in opposite directions down a New York City sidewalk — how's that for the magic of serendipity?! Find out how we navigate the highs and lows of creative living, moving beyond burnout, and balancing the business side of art-making with opening up space for the unknown. 

62: Real Artists Don't Starve with Jeff Goins

62: Real Artists Don't Starve with Jeff Goins

"Being a starving artist is a choice, not a necessary condition of doing creative work."

—Jeff Goins, Real Artists Don't Starve

Is it possible to do creative work and make a living? What does it take to thrive, not just survive? This week on the Pivot Podcast I'm thrilled to chat with bestselling author, keynote speaker, and popular blogger Jeff Goins. Listen on as we bust the myth behind the "starving artist," the return to creative patronage (and how you can become your own best patron), and why "exposure gigs" are out and charging for your work is in.  

61: Virtual Freedom: Overcome Superhero Syndrome and Start Outsourcing with Chris Ducker

61: Virtual Freedom: Overcome Superhero Syndrome and Start Outsourcing with Chris Ducker

When it comes to growing and scaling a business, the very superhero skills that facilitate your success may also one day become your biggest weakness. How can it be that you—the entrepreneur—might be the very person holding yourself back in the quest to move from employee-at-everyone-else's-whims to strategic business owner building a scalable operation?

This week's episode with serial entrepreneur Chris Ducker is a preview of what's to come in my new course, Delegation Ninja: Turn Frantic into Freedom, which kicks off on Monday, June 6. 

59: Captivate: Secrets from Viral TED Talks with Vanessa Van Edwards

What makes a person captivating? How can some instantly connect with an audience, while others fall flat? 

This week I'm thrilled to have one of my kindred spirits on the podcast with me. Vanessa Van Edwards is a professional people watcher, self-described "recovering awkward person," and author of the new book Captivate: The Science of Succeeding with People

Listen on to learn how Vanessa bootstrapped her Science of People research company, the best place to stand at a networking event, and the top secrets to make your TED talk go viral. 

More About Vanessa Van Edwards

Vanessa Van Edwards is a published author and behavioral investigator. She is a professional people watcher—speaking, researching and cracking the code of interesting human behavior for audiences around the world. Vanessa’s groundbreaking workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people. Vanessa is a Huffington Post columnist and Penguin author. She has been featured on NPR, the Wall Street Journal, the Today Show and USA Today. She has written for CNN, Fast Company and Forbes.

Topics We Cover

  • Pivot blessings in disguise

  • How Vanessa bootstrapped Science of People and why she decided to pivot away from her original passive income business

  • How to avoid reinventing the wheel—especially "broke down rickety wheels"

  • Why conducting original research makes your work more viral

  • How Vanessa started a research-based company without a Ph.D. in social science

  • Secrets from the most successful TED speakers: on hand gestures, how you share your message, why smiling makes you seem more intelligent, and the difference between memorized vs. internalized content

  • The most strategic spot to stand at a networking event for making the best connections

  • How to recover from social awkwardness

Resources Mentioned

Check out other episodes of the Pivot Podcast here. Be sure to subscribe wherever you listen, and if you enjoy the show I would be very grateful for a rating and/or review! Sign-up for my weekly(ish) #PivotList newsletter to receive curated round-ups of what I’m reading, watching, listening to, and new tools I’m geeking out on.

58: Monetize Your Ideas with Dorie Clark

58: Monetize Your Ideas with Dorie Clark

What's the secret to becoming a recognized expert? Once you are well-known in your field, how do you monetize those ideas (without being sleazy) to build a successful business?

This week I'm bringing my good friend Dorie Clark back on the podcast to share her best road-tested tips for reputation- and business-building. She’s the author of two fantastic books that I mention in PIVOT—Reinventing You and Stand Out—and the New York Times has called her an “expert at self-reinvention and helping others make changes in their lives.”