I have always been curious about solopreneurs who choose to stay small, like me. Seven years into running my own business, I still deliberately choose not to scale in a way that requires hiring any full-time employees or by too much added infrastructure, to support two of my biggest business values of freedom and agility.
But that doesn't mean that I exclude higher earnings as a necessary byproduct. My business mantras: optimize for revenue and joy, look for ways to earn twice as much in half the time (with ease and with even greater impact), and let it be easy, let it be fun.
So I was delighted to stumble upon Elaine Pofeldt, who is similarly obsessed with researching non-employer businesses with 7-figure earnings. In this week's conversation we dive into what she discovered while writing The Million-Dollar, One-Person Business. Related note: I've captured my best strategies for nearly quadrupling my income while working half the time (with no full-time employees) in my Delegation Ninja course.